It is essential that your website has the capacity to improve and adapt to your customers’ needs and to the market trends. But how can you understand what to do if you cannot see what’s your visitors’ behaviour?
We use Google Analytics to see how websites are performing. This instrument is incredibly powerful and has no license attached to it. Google Analytics can be associated to any existing websites and set up as standard on all new websites.
Key features include customer figures, traffic sources, page visits, geographical mapping, setup of goals, and it can be linked to a Google Adwords account so that you can evaluate the traffic contribution of advertising on Google. You can also set up automatic reporting, so you can have your web site figures emailed to you on a regular basis.