Google Adwords is a form of Pay Per Click (PPC) advertising and marketing and it can be an fantastic way to drive instant targeted traffic to your web site.
The first step is to define the key pages of your web site to send visitors to and produce lists of keywords which they might search on to get there. Then we write little adverts which will appear on Google when they search for your relevant keywords. When the visitors click on your adverts they are transferred to your website.
The motive this kind of advertising is great for small businesses is that you are only charged for the ad when it is clicked on by a visitor.
PPC is a part of most companies online strategy and budgets can range from very small to thousands of pounds a month. The cost of each click is determined by how many other companies or individuals are bidding for the same keywords as you and there are many variables which determine how often your ad is shown. We don’t just set up campaigns and let them run, it is crucial to control them regularly, trying out new search terms and amended adverts to get the best conversion rate for you.